Brought up from time to time, your local Lexus of Wichita writer Taylor McKee (aka me) is actually an English major who’s just spent a few years working in marketing with our wonderful team. And throughout my years of working with the Lexus brand, coming up on 9 years as of writing this, I’ve always…
Lexus has long been known for the creature comforts of their vehicles; soft, luxurious rides, with all the potential amenities and needs available at the driver’s fingertips. Yet, in recent years, Lexus has chosen to chase more aggressive designs, while also developing some immense, incredibly engineered performance vehicles. Now, with the Lexus RC F Track…
Lexus as a group has always been excited about innovative and explorative design, from their vehicles such as the LS 500 with Koriko glass and the Structural Blue LC 500 whose paint took 15 years to develop, to the technology pioneering that drives the Lexus innovation. As part of that excitement that drives Lexus, every…
Lexus has been taking a much more stylistically aggressive approach to design, moving away from just making comfortable crossovers and Sunday driver sedans to more fun, sporty, and otherwise drastically different designs. Recent releases such as the recent LS sedan with an aggressively large front grille and slim, sporty styling, or the 2019 UX with…
Just finally arriving here at Lexus of Wichita, the Lexus UX is the newest crossover in the Lexus lineup, and it’s truly something to talk about (or write, in this case). Built to compete, per the chief engineer on the UX Chika Kako, “against segment competitors, including the first-generation BMW X1,” the UX is a…
SEMA is historically a fantastic show for Lexus; bringing out some amazing customized versions of Lexus models to spice things up has inspired future Lexus designs for innovation and excitement. SEMA, a tradeshow attended only by qualified individuals in the aftermarket. Held in Vegas, the SEMA show brings in over 60,000 attendees, and hosts everything…
Quite a few different automakers have tried their hand at designing their own boats (although usually in partnership with a boat manufacturing company) including Mercedes-Benz, Bugatti, and even Ferrari. Lexus even had previously helped design a one-off Sport Yacht Concept in tandem with Marquis-Carver Yacht Group of Pulaski, Wisconsin, USA. However, it looks like now…
Innovation is a challenge; it goes beyond pushing to the envelope, and becomes a retraining of the thought process behind the development of an idea. To quote Albert Einstein, ‘If you always do what you always did, you will always get what you always got.’ But at Lexus, driving forward physically starts from driving innovation:…
Inspiration, the drive to improve, comes in many shapes, sizes, and colors. However, the new Inspiration Series from Lexus brings inspiration in the form of a blue LC 500, with only 100 ever built in the world; Lexus of Wichita is now proud to play host to one of these vehicles, and assist in delivering…
